Knitwit cashmere sweaters are designed for today’s fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Designer Julie Willgeroth, a California native, wanted to create a line of cashmere sweaters that would be classy and cozy, but would also express an individual's personality and be fun to wear at the same time. Inspired by her idea that this fabric doesn't always have to be dressy, Julie set to work on her 2004 debut collection of cashmere sweaters using the best quality cashmere available. The 100% cashmere sweaters were adorned with creative slogans and prints.
"I love playing with the contrast of luxe cashmere and 70s graphics", says Julie. "It is a reflection of how I have gone from concert tees when I was younger, to cashmere tees today. Changing of the times and fashion is meant to be fun." Emblazoning sweaters with sparkly seventies decals and brightly hued prints, Julie's modern and optimistic outlook melds the best of classic American design with a California confidence. This aesthetic is embodied in Knitwit's tissue-weight 100% cashmere zip hoodie which continues to be a staple piece in each Knitwit collection and is, of course, a celebrity favorite.
The name "Knitwit" actually came before anything else was established. It started out with witty sayings like "What if the Hokey Pokey really is what its all about" and vintage graphics on sweaters. It's literally a play on words, witty knitted sweaters or, "Knitwit" as opposed to "nitwit" which isn't clever at all.
The Knitwit girl is a trendy woman, not limited by age for she is always young at heart. This girl is stylish, fun, and knows how to be fashionably chic without any effort. She is wise beyond her years and understands the value of comfort where quality is a must! From the stressed college student to the overworked mother desperate for a cup of coffee. The Knitwit girl appreciates the velvety soft feel and beautiful look of 100% cashmere. Our company is dedicated to provide that hard at work, on the go women comfort to last the day. Our salute to the women we appreciate and to send a warm hug, from afar.
Knitwit has attracted the likes of celebrities such as Alexis Bledel, Sandra Bullock, Heidi Klum, Penelope Cruz, Paris Hilton, Lindsay Lohan, Denise Richards, Sandra Bullock and Maria Menounos.