NEWS & UPDATES

JUNE 2008 "FOUND! KNITWIT – TISSUE LIGHT CASHMERE = THE PERFECT SUMMER COVER-UP. It wasn’t until we actually picked up one of her lightweight cashmere tissue hoodies though, that we really got on board, 100%. We’ve joined the ranks of the rich and famous in that after wearing our new aqua bobcat hoodie on a trip to LA, we can say that this IS THE cover-up of choice for warm-weather dressing.
Our Knitwit hoodie is going into our suitcase for Mercedes Benz Miami Swim Fashion Week in July. Knitwit is good news for those of you out there who [like us] always seem to exceed the suitcase weight limit.
READ MORE AT: lyramag.blogspot.com

MAY 2008 - "I've never seen cashmere trousers before" says Atonement star, Saoirse Ronan as she shops through Kitson, picking up Knitwit Lounge Pants with Zebra stripes and pockets. - (wma) Access Hollywood

April 2008 - Knitwit Gives Back with Feel-Good Fashion Los Angeles, CA – April 22, 2008 - Inspired by Oprah’s hit new show The Big Give and while reading Jonny Kennedy: The Story of the Boy Whose Skin Fell Off on a recent family holiday, the fashionable cashmere-house Knitwit gives back in a big way with some feel-good fashion. Knitwit has introduced a punch colored printed hoodie that resembles the intricate pattern of a butterfly wing and 50% of the proceeds will benefit the Epidermolysis Bullosa (EB) Medical Research Foundation. Willgeroth says, “I immediately thought that it was a really worthy cause and knew that Knitwit should do something to help find a cure for such a terrible disease” she adds, “Since a child's skin is normally so soft and delicate, I thought Knitwit would be a great symbolic tie-in. The 100% tissue cashmere hoodie is representative of how soft and delicate these children's skin should feel. Hopefully, by donating the proceeds from our hoodie, we will be able to help EB get one step closer to their goal by providing funding to find a cure for EB.” Knitwit is joining EBMRF along with celebrities Reese Witherspoon, Courteney Cox & David Arquette, Gavin Rossdale & Gwen Stefani, Heidi Klum, Bridgette Wilson & Pete Sampras, Natalie Portman to make a difference and support research to one day find a cure. The Knitwit hoodie is available now at shopknitwit.com. It retails for $280. The EBMRF is a volunteer nonprofit foundation dedicated to the support of medical research of EB, its causes, the development of successful treatments, and ultimately, its cure. Knitwit was launched in Spring 2006 by Julie Willgeroth, a California native, who resides in Newport Beach. The brand has steadily expanded over the last 2 years and is currently available throughout the United States, Europe, Canada and Asia. Knitwit is stocked in over 500 prestigious high-end boutiques and department stores, including, Henri Bendel, Barneys New York (Japan), Fred Segal, Kitson, Planet Blue, Olive & Bettes, Nordstrom’s Savvy Department. Attracting the likes of celebrities such as Penelope Cruz, Jessica Biel, Nicole Richie, Katie Holmes, Mischa Barton, Jennifer Aniston, Cameron Diaz, and Maria Menounos, Knitwit designs have differentiated the line beyond other cashmere collections, breaking the mold that luxurious fabrics have to be dressy and continuing to intermix class with edge. For more information please contact press@michelemariepr.com.

Heidi lives in her Knitwit bobcat print hoodie! Snippet featured on the cover of US Weekly.

March 2008 - "I've never seen cashmere trousers before" says Atonement star, Saoirse Ronan as she shops through Kitson, picking up Knitwit Lounge Pants with Zebra stripes and pockets. - (wma) Access Hollywood

'Knitwit [zip hoodies] are must haves for spring 2008. Soft and comfy yet easy to dress up, perfect for all the girls who have lived in their Juicy hoodies for the last decade! Layer one over your favorite long tank top and VOILA instant outfit!' - Luxist.com. Knitwit zip hoodies featured at ShopKitson.com'! Get em' while they're hot!

updates
03.19.08 - Shop updated!

February 2008 - 'Heidi and Spencer are back! The "Hills" couple was once again followed by cameras, but this time it was a TV crew from the series "MySpace Presents: The Fit." The popular show, which has previously featured such stars as Emmy Rossum and Samantha Ronson, now follows Heidi as she takes viewers to her favorite stores and doles out fashion tips. The first stop for the fashionable pair was trendy Robertson Boulevard boutique Kitson, where Heidi posed with a [Knitwit] tiger print hoodie .' - Pacificcoastnewsonline.com'.

January 2008 - In Touch magazine features Paris in a Knitwit Giraffe Zip Hoodie & Lounge pants. Coast Magazine features Knitwit in 'Orange Pulp'.

October/November 2007 - Special edition 'Breast Cancer' Pink Leopard Hoodie featured in GenLux! Portion of the proceeds will go to the Susan G.Komen for the Cure foundation.

Knitwit featured at the KitsonLA window all week starting 11/13. Life&Style features Knitwit leopard hoodies as a holiday must have.

September 2007 - Knitwit Leopard Hoodie featured in In Touch Magazine and OK Magazine's Star's Top Fall Buys!

August 2007 - Knitwit hits Europe! Check us out in Textil Wirtschaft's labels to watch.

July 2007 - Pink Leopard hoodie featured in In Touch Magazine.

June 2007 - Denise rocks a Knitwit Pink Leopard Hoodie at Intuition.

May 2007 - ExtraTV features Knitwit on Gimme Gimme: Must-Have Fashion, available at Kitson!

Catch Knitwit cashmere by the pool in this month's Foam Magazine . Cool, Pool, Sleeveless Hoodie

March 2007 - "Cashmere makes a comeback", Knitwit article featured in 944 Magazine !

February 2007 - Knitwit featured in LA's Daily Candy , SqueezeOC, and OK Magazine .

January 2007 - Knitwit featured at Greer's OC